Meet The New Generation Z

Pulse

oi-Staff

By Super Admin

Monday, May 30, 2011, 15:09

They are responsible money-wise, have a strong work ethic and grown up on the mature upbringing; please make way for Generation Z. Ah, what a way to start! Guess, you have got an idea to whom I'm talking about - yes, You. I mean, to all those who are not more than 20 years old to this world.

Born between 1995 and 2009, Gen Z makes up for 18 per cent of the Australian population, reports The Courier Mail. In stark contrast to Generation Y, these youngsters know the importance of saving money and working hard and are even more computer savvy, social researcher Mark McCrindle says.

He corroborates: "If Generation Y's were regarded as pretty empowered, we're seeing the pendulum swing back with Gen Z to traditional values, a strong work ethic and financial conservatism." He explains: "They have been significantly impacted by the economic downturn, and when in one's formative years they see parents downsize or lose their jobs... they realise you have to prepare for a rainy day."

McCrindle believes that Gen Z had been exposed to a more mature upbringing. However, he retorts: "Traditional trades struggle to market themselves to Gen Z; they think in the dot.com world what's the point of those traditional trades but that's wrong thinking."

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