British Women Spend 1.1 Billion Pounds On make-up Alone!

Pulse

oi-Staff

By Staff

Friday, August 28, 2009, 15:58

Reeling with the ill-effects of recession, one assume that people would be spending less and lesser on cosmetics, but guess what, you are wrong, as a recent survey has found that British an extraordinary 1.1 billion pounds on make-up alone every month.

A cosmetic products company, Avon that conducted the survey with 1,000 women, found that women carry an average of 57-pound-worth of cosmetics in their make-up bags.

In the survey mascara was found to be the most popular item with 62 per cent of women saying it was an essential purchase, while 38 per cent considered lipstick a ''must-have buy''. While a close third of the women participants confessed that they couldn't do without it.

Cary Cooper, professor of psychology and health at Lancaster University, believes that women probably spend on make-up to help cheer themselves up amid the recession "During the recession, many people will feel low because of financial difficulties and may be worried about their job or a partner's job," the Telegraph quoted him as saying.

Many people buy luxuries in a time like this to make them feel better - whether that is chocolate or make-up. Women who feel low want to look better - they go for a haircut, have their nails done or buy new make up. It's a common phenomenon," Cooper said.

However, though it really doesn't solve the problem but it helps, said Cooper, for women to cope with the issue on a short term basis.

In the survey, it was also found that women between the ages of 16 and 24 carry 69 pounds worth of make-up while 25 to 34-year-old have on average 71 pounds worth of cosmetics. The survey showed that after this age, women's spending on make-up drops off steadily with the over-55s carrying less than 35 pounds worth of product

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