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Which Smartphone To Buy? Flipkart and Sima Aunty Help You #FindYourMatch!

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Flipkart, India's homegrown e-commerce marketplace, has unveiled a new campaign for its Mobiles category with a focus on offering the most apt smartphones for each user's preferences. The brand new campaign #FindYourMatch features social media's favourite matchmaker Sima Taparia, popularly known as "Sima Aunty" and showcases how Flipkart helps users choose the right 'partner' or 'smartphone' as per their needs and requirements with its vast selection, affordability constructs and quick delivery.

The campaign showcases Sima Aunty on a quest to find the perfect partner for her clients. In a turn of events, Sima pairs up each individual with their ideal smartphone that meets every single one of their expectations with the help of Flipkart experts. Within 90 minutes - the perfect match, that is, a smartphone from Flipkart, shows up at the client's door only for the user to fall in love with their new partner. This quirky campaign captures how on Flipkart every user is guaranteed to find their perfect smartphone match that ticks all the right boxes.

Flipkart offers industry-first affordability programmes such as the Smart Upgrade Plan and Product Exchange program across smartphones to facilitate an easy and seamless shopping experience for customers.

Also, 90-minute delivery for smartphones on Flipkart is live across cities such as Bangalore, Delhi, Chennai Hyderabad, Pune, Lucknow, Mangalore and Nagpur.

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, and Cleartrip. The Group is also a majority shareholder in PhonePe, one of the leading Payments Apps in India.

Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's digital commerce revolution, with a registered customer base of more than 400 million, offering over 150 million products across 80+ categories. Our efforts to democratize commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem, and empower generations of entrepreneurs and MSMEs have inspired us to innovate on many industry firsts. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns - customer-centric innovations have made online shopping more accessible and affordable for millions of Indians. Together with its group companies, Flipkart is committed to transforming commerce in India through technology.