The Great Indian Octoberfest 2012

Life

oi-Amrisha

By Amrisha Sharma

Saturday, October 13, 2012, 12:04 [IST]

Kingfisher Premium announced the interesting line up for the 8thedition of the ‘The Great Indian Octoberfest'. Scheduled to take place this weekend between October 12 - 14 (Friday - Sunday), at Jayamahal Palace, the fest will be a destination of its kind with live music, great food, non-stop fun and unlimited Good Times.

This landmark event with an Indian touch has been inspired by the German Oktoberfest and has grown to become an experience that everyone must be a part of, not just in India but from other parts of the world too. A sneak peek to the fun in store this weekend was given by ‘Live Banned' at City Bar, UB City. Their scintillating live performance set the mood for the extended weekend.

Enjoying the music, Samar Singh Sheikhawat, Senior Vice President, Marketing, United Breweries Limited, said, "Kingfisher Premium - The Great Indian Octoberfest is by far one of the most anticipated annual events in the city. Each year sees thousands of people enjoying a weekend of music, food and games along with their favorite brew Kingfisher. Year after year the event has grown in scale and popularity, thanks to its ever growing list of diehard fans. This year too we expect to see a packed venue of people having a Good Time."

Also present on the occasion, Vilas G V, Managing Director, Common Colors, added, "Kingfisher TGIOF is irrefutably India's biggest music and beer festival with performances by bands and artists from an array of genres across the globe. It is not restricted to the youth but is a family destination with features such as flea markets, engaging games, food stalls and more."

Kingfisher Premium introduced The Great Indian Octoberfest in Bangalore in 2005. The event promises to be a weekend destination where families can unwind and bond over great music (over 50 Live performances), flea markets, innovative and fun beer games and an exhaustive selection of food stalls accompanied by the never-dry taps of Kingfisher beer.

About Kingfisher Premium:

Kingfisher Premium is a flagship brand from The United Breweries Group. It is a lifestyle brand associated with fun, style, fashion and sports. The brand has won many international awards for its brew, packaging and advertising. Currently available in over 50 countries, some of its most memorable initiatives include the Kingfisher Swimsuit Calendar and Kingfisher Fashion Awards.

Kingfisher is associated with Kingfisher Derby, Kingfisher Voice of Goa and Kingfisher Octoberfest amongst a host of other properties. A few of them include the Kingfisher East Bengal Football team, the official refresher of the Delhi Marathon, Mumbai Marathon and the Bangalore Marathon. In the past Kingfisher has, had brand ambassadors such as Andrew Flintoff, Michael Vaughan, Ajay Jadeja and Sourav Ganguly. Kingfisher Premium is partners to the Force India Formula 1 Team. Kingfisher has also associated itself with the IPL this season, by officially being the Good Times Partner of 6 Teams - Mumbai Indians, Royal Challengers Bangalore, Deccan Chargers, Rajasthan Royals and Delhi Dare Devils, King XI Punjab.

Kingfisher also owns the most glamorous property ‘Kingfisher Swimsuit Calendar". Introduced in 2003, the ‘Kingfisher Swimsuit Special' became a pioneer of sorts in India and led the path for many such concepts to follow. In addition to this, Kingfisher has been associated with various Fashion festivals in India. Kingfisher has been a "Good Times Partner" to the FDCI sponsored Wills India Fashion Week in Delhi, the Lakme Fashion Week in Mumbai and the Punjab International Fashion Week. It is also co-hosts the Chennai International Fashion Week and the Coimbatore Fashion Weekend.

In music, Kingfisher owns the coveted "The Great Indian Octoberfest" which attracted footfalls in excess of 65000 in 2010 and the popular Kingfisher Voice of Goa.