Foster's Draught, Now Available In PET Bottles

Life

oi-Anjana NS

By Anjana Ns

Tuesday, August 2, 2011, 15:06

From the stable of Foster's Art of Chilling comes an interesting new application that allows you to recognize your closest mates and get rewarded for sharing the freshness of the new brew of Foster's Draught in PET with them. Rewards include interesting prizes such as cool customized Foster's Art of Chilling Android Phones and also exclusive Foster's Art of Chilling at Home Parties that you can host to experience as well as share this new brew with your buddies.

To win, all you need to do is visit the application here, tag 3 of your most Chilled Out Mates and assign them to the relevant Chill Heads, then simply share your refreshing creation which leads you to the next step - a simple question, which if you answer correctly can help you get your hands on the grand prize!

Commenting on the new application, Harshil Karia, Online Strategist at FoxyMoron said "Foster's Draught in PET bottles is all about sharing the Freshness with your mates in a home environment. The thought was simple - to allow fans to create their own Digital TakeAways that also spread virally among their friends and combine it with an incentive that will make it enticing for users. The prizes are also cool thus encouraging fans to try out the app.

Incidentally, Foster's Draught in PET is a new line of beer introduced by SABMiller's Foster's Brand. The product's key focus is 'freshness'. The product is developed in a way that it retains a distinct taste such that user's are having their beer straight from the tap. Apart from that the product is also revolutionary because it comes in a revolutionary PET Pack for the first time in India. The packaging is convenient and helps users carry their Foster's anytime, anywhere.