A Speedier Search Engine By Google

Insync

oi-Staff

By Staff

Wednesday, August 19, 2009, 14:59

Google Inc. is working on a new test version of its , which the company claims will be faster and more relevant than ever before. The company has dubbed the 'caffeine'.

Look-wise, the new engine doesn't appear different, but its developers hope that the technology they have used will noticeably index new content faster.

Matt Cutts, a principal engineer at Google, and Sitaram Iyer , a staff software engineer, have posted an entry on the company's webmaster central blog, appealing to developers to try the newly improved service and send them some feedback. The Telegraph quotes them, as having written on the blog, "For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search."

The notification further said: "It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions." On the looks and the new features, it says, "The new infrastructure sits 'under the hood' of Google's search engine, which means that most users won't notice a difference in search results."

On this, a Google spokesperson added: "Google is always working on new technologies to improve the quality of our search services. We hope this new system will improve search in the areas of speed, accuracy, and comprehensiveness."

But how does experts opine on this? Martin McNulty, director of search marketing specialist, Trafficbroker, who has tried the new version, said: "Google's caffeine is undoubtedly faster, almost twice as fast at times." He adds: "It's like a Google Gti." He however concludes by saying, "As for accuracy, it's hard to say at this early stage but Google is clearly upping its game by including real-time results and more breaking news, as well as updates from the likes of Facebook and Twitter.

AGENCIES