Samsung appoints Abhinav Bindra as brand ambassador

Insync

-Staff

By Staff

Saturday, October 4, 2008, 15:10

Samsung India today appointed Olympic gold medalist Abhinav Bindra as brand ambassador for its consumer electronics business.

"The Samsung brand stands for qualities of innovation and excellence in performance. And these very same qualities are epitomised by Abhinav Bindra, whose Olympic Gold medal feat has made him a youth icon today. We are indeed very proud and privileged to have him as our brand ambassador for our consumer electronics business," company Deputy Managing Director R Zutshi told reporters here.

The company plans to leverage Bindra in its brand advertising as well as product advertising. It will unveil its first product ad campaign with Abhinav Bindra for LCD TVs.

Bindra is already endorsing SAIL as its brand ambassador.