Cold Cream

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Here's more good news from the beauty section to help you enjoy winters this season. Limited, the Rs 700 crore personal and healthcare Indian major, has launched Malai Kesar Cold Cream in South India. The brand has been very well accepted in Northern India where it was introduced last year.

Malai Kesar Cold Cream consists of ingredients like Malai, Aloe Vera and Kesar, providing moisture, nourishment, protection from dryness while revitalizing and adding a healthy glow to the skin from within to ensure 24-hour total winter protection and care. As the name suggests, Malai Kesar Cold Cream has the natural goodness of time-tested ingredients such as Malai, Kesar and Aloe Vera.

Malai Kesar Cold Cream is the only cold cream in the market that contains 'Malai"-the proven traditional winter care ingredient for winter chapping and dryness. It also has Kesar that imparts glow and Aloe Vera for sun protection. It is a non-greasy cold cream armed with a five-power winter formula, which nourishes the skin from deep inside.

Speaking about the launch Ms. Priti Sureka, Director, Limited, said, “Last year we launched Malai Kesar Cold Cream in the Northern Eastern and Western Indian markets. Looking to the extremely positive response it received, we have decided to launch the product in Southern markets this year."

Adding further Ms Sureka said, “This cream reiterates our commitment to coming up with innovative and quality skin-care products for our valued consumers. With Malai Kesar Cold Cream we have come out with a winter skin care solution that will benefit all skin] types. We are targeting the modern, beauty conscious, confidant and active consumer, who want quick solutions to winter dryness."

Malai Kesar Cold Cream is available in various consumer friendly packages. It is competitively priced at Rs 5/- for 10 ml, Rs 26/- for 30 ml and Rs 48/- for 60 ml respectively making it easily affordable by all. A herbal product, matching international standards, Malai Kesar Cold Cream is just the ideal choice for a modern women.

So, grab your favorite cream and pamper your skin to look gorgeous all year round.