Oscar Awards: African Cinema, Bollywood Films Remain Unrepresented - Here's A Look At The Reasons

Harmonious humming voices accompany the image of a young man with a baby in his arms, sitting between tall grass and looking into the distance at the Johannesburg skyline. The man goes by the name of Tsotsi, a synonym for gangster, and he is the main protagonist of the film of the same name.

In 2006, the South African production "Tsotsi" won the Oscar for best foreign language film, one of the rare times the award went to an African country. Ever since its creation in 1948, the coveted Academy Award for the best international feature film — the category known as best foreign language film prior to 2020 — has overwhelmingly been awarded to European productions.

In the past 15 years, non-European films have often won the Oscar, but continents such as Asia and South America remain underrepresented. And in the nearly 75 years of the awards' history, only three Oscars in this category have ever gone to an African country.

The three African exceptions

Of the three African prize-winners, two were French co-productions: "Z" and "Black and White in Color." The co-productions emerged from the ongoing ties between France and two of its former colonies, Algeria and the Ivory Coast, and the films benefited from the great influence of the French film lobby in Hollywood.

It was not until 2006 that a non-French-language film from Africa won an Academy Award, with "Tsotsi," by South African director Gavin Hood.

But the success of "Tsotsi" is not an entire coincidence either, as Steve Ayorinde, a renowned Nigerian film critic who has been a juror at international film festivals such as Cannes, Berlin and Toronto, points out: Many of the South African films that gain international attention are directed by white filmmakers, as was the case for "Tsotsi" director Gavin Hood.

According to Ayorinde, lobbying is an important profit factor: "Yes, a number of African films are always on the sidelines of major festivals. But then, who pushes them? Without collaborations, without support, without a major European and American institution or production companies investing in such a film, it will be difficult to market such a film to the world," he tells DW.

American or European filmmakers, for example, are much better at this. So it's not surprising that 78% of the winners in the best international film category are European.

France and Italy are the perennial favorites, with more than half of the wins. Both countries have a strong influence in Hollywood, while films from African, Asian or South American countries remain invisible.

Bollywood also snubbed by Hollywood

Half of the Asian-winning films are Japanese productions. Despite the size of Bollywood's film industry, India has not won the best international film award once. Another reason is the lack of financial means to promote Indian films to the Academy, says Namrata Joshi, an Indian film critic and author who has served on international film festivals juries in Toronto, Moscow and Cluj: "The Oscars are just a marketing game," she points out. Anyone who can attract the attention of the Academy with good marketing has a better chance of being nominated.

According to Joshi, another barrier is the content of the films. Indian films are often too melodramatic for a global audience or contain too many music and dance scenes.

Bollywood has been shaping the image of Indian cinema abroad: "It is important to break through these expectations, because Indian cinema is not uniform. The diversity is immense, like India itself: India is like Europe, with so many languages ​​and cultures. Bollywood does not describe the entire Indian film industry," says Joshi.

Several barriers to gaining the Academy's recognition

The fact that African films are underrepresented at the awards ceremony is not because there are no good films. According to Ayorinde, several other factors come into play. It is very difficult to gain international attention, let alone a nomination, without funding, collaboration or technical support from Western institutions.

Language also plays an important role: European films, particularly those made in languages such as German, French, Spanish or Italian, have, in a way "an advantage because they are already in international languages," says Ayorinde, who points out that those who will judge the films might already familiar with those languages; this is not the case for African languages such as Kiswahili or Zulu.

Nollywood ignored

Even though Nigeria's internationally renowned Nollywood industry produces around 2,500 films a year, it hasn't won a single foreign film Academy Award.

Nollywood productions often do not meet the technical requirements of a cinema film since the focus is on home television. According to Ayorinde, streaming services like Netflix could change the situation significantly. Netflix is raising the bar, he says, by requiring cinematic standards even for films made for home viewing.

For its original productions, Netflix pays enough to reach such standards. However, whether this will continue depends on the number of subscriptions Netflix can gain from Nigeria, and Africa in general.

African films could then perhaps gain international attention and appreciation through Netflix. But even if the Nollywood productions improve their quality, this does not necessarily increase the chances of an Oscar nomination or win. The Academy still requires a film to have a theatrical release to be nominated, which still excludes Nollywood productions.

Steps taken by the Academy towards equal opportunities

Joshi and Ayorinde have seen the Academy's efforts towards more diversity in recent years. However, such a fundamental change does not happen overnight, says Joshi: "I think there should be a curiosity and attempt to try and understand cinema world over." She believes that things will progressively change with the current efforts towards diversity representation.

The fact that more people from India are now part of the Academy jury is an important first step, says the Indian film critic.

Another big step towards more equal opportunities for underrepresented countries would be to change the admission requirements.

Ayorinde points out more game-changing criteria: The Academy should abolish a theatrical release requirement, especially now that platforms such Netflix and Amazon Prime are transforming the film industry and leading to more high-quality films being produced for streaming. He also recommends creating more categories for non-English language films.

Ayorinde, like Joshi, sees the stronger representation of underrepresented regions among the voting members as very important.

The Academy has so far not responded to DW inquiries about the lack of representation of Africa, planned reforms to improve fairness, and the importance of marketing and lobbying.

Ayorinde's proposed changes would give more non-English language films a chance to qualify for the competition. He believes that the overall quality of the films at the Oscars would not deteriorate: "The good ones will always stand out."

This article was originally written in German.

Source: DW