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Birla Launches Kara Skincare Wipes
The Aditya Birla Group today announced the launch of Kara skincare wipes for the first time across India.
The Kara range included refreshing, sunscreen, deep pore cleansing, toning and moisturizing wipes for a complete skincare regime, Chief Marketing Officer, Vijay Kaul said in a press release here.
''Compactly packaged and pre-moistened Kara skincare wipes give a hygienic, convenient and effective skincare solution to the consumers on the go. These wipes are easy to carry and use,'' he said.
Kara wipes were highly effective with unique formulations having natural ingredients that nourish the skin. They are alcohol free and dermatologically safe. Kara is made from 'Birla Cellulose', a fibre that is 100 per cent natural and biodegradable, he added.
The products were an outcome of the in-house research and development at the Aditya Birla Centre for Science and Technology, Taloja, Maharashtra, he said.
In India, the market for wet wipes was gradually picking up with changing lifestyles and the fast pace of life among the young and upwardly mobile population with higher disposable income.
''Kara
skincare
wipes
fill
up
the
lacuna
in
this
segment
as
there
is
lack
of
availability
of
quality
products
at
appropriate
price
in
the
Indian
market.''
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