Birla Launches Kara Skincare Wipes

Published: Saturday, June 7, 2008, 10:45 [IST]
 
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The Aditya Birla Group today announced the launch of Kara skincare wipes for the first time across India.

The Kara range included refreshing, sunscreen, deep pore cleansing, toning and moisturizing wipes for a complete skincare regime, Chief Marketing Officer, Vijay Kaul said in a press release here.

''Compactly packaged and pre-moistened Kara skincare wipes give a hygienic, convenient and effective skincare solution to the consumers on the go. These wipes are easy to carry and use,'' he said.

Kara wipes were highly effective with unique formulations having natural ingredients that nourish the skin. They are alcohol free and dermatologically safe. Kara is made from 'Birla Cellulose', a fibre that is 100 per cent natural and biodegradable, he added.

The products were an outcome of the in-house research and development at the Aditya Birla Centre for Science and Technology, Taloja, Maharashtra, he said.

In India, the market for wet wipes was gradually picking up with changing lifestyles and the fast pace of life among the young and upwardly mobile population with higher disposable income.

''Kara skincare wipes fill up the lacuna in this segment as there is lack of availability of quality products at appropriate price in the Indian market.''

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