#IAmMoreThanEnough: Kalyan Jewellers Unveils Digital Campaign To Mark Women’s Day

Most of the time we surround ourselves with self-sabotaging thoughts and therefore, it is extremely essential to understand and carve your own identity. Learning how to feel confident and brave needs work and it is never easy to understand the value of self-worth. The tricky part is when you know how to embrace yourself even when everything is stripped away, in the toughest of situations.

Kalyan Jewellers, one of India's largest and most preferred jewellery brands, today launched the #IAmMoreThanEnough digital campaign ahead of International Women's Day (8 March) and it features incredible women such as Ritabhari Chakraborty, Wamiqa Gabbi, Pooja Sawant and Kinjal Rajpriya, regional ambassadors of the brand, in unique and distinctive avatars.

#IAmMoreThanEnough Campaign

The #IAmMoreThanEnough campaign, created along the lines of the International Women's Day 2022 theme #BreakTheBias, crushes many established societal beliefs, norms and notions. The society that we are part of has so many stereotypical notions about men and women that it becomes tough to convince people that gender has absolutely no role to play when it comes to growth and success.

The high decibel campaign encourages the woman to compete with herself while overlooking biases that hampers her growth - because she is more than enough.

With a strong narrative to support the video, the campaign communicates that today's modern Indian woman is smart enough to recognise that being branded as 'too much', is just society's way of trying to hold her back. She challenges social narratives and societal constructs to boldly claims her place in the world while embracing her individuality and her unique sense of style. It speaks volumes about how your experiences can shape you, but it can never reduce you as a person.

The video asserts that a woman should be appreciated, respected and celebrated for herself, her work, her passion, her strength, her persona and her talent. 'They want me to stop and I am just getting started' - a powerful line from the campaign that is empowering, provokes women to challenge their critical inner voice and push them to win over every situation by fostering their soul with strength, grace and beauty.

The campaign is promoted digitally and can be viewed here: https://bit.ly/3syN60u

About Kalyan Jewellers

Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one the largest jewellery retailers in India with a presence in the Middle East. The company has enjoyed a long-standing presence in the Indian market for nearly three decades and has set industry benchmarks in quality, transparency, pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers. Kalyan Jewellers has 151 showrooms across India and the Middle East.