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Romance In Red
The US researchers have finally concluded the human attraction towards the color red and its direct link to romance. A study was carried out for the Journal of Personality and Social Psychology study, two University of Rochester, New York .The study involved putting the color to test by displaying a series of photographs of women, where only the dresses worn by the women was the color source in the frame. The colors were altered for subsequent frames.
As
observed
by
professor
Andrew
Elliot
and
PhD
student
Daniela
Niesta,
men's
degree
of
physical
attraction
was
tested
by
asking
questions
like
"Imagine
that
you
are
going
on
a
date
with
this
person
and
have
100
dollars
in
your
wallet.
How
much
would
you
be
willing
to
spend
on
your
date?"
The
researchers
revealed
that
the
power
of
the
colour
to
boost
desire
in
the
opposite
gender
was
a
primitive
one.
It
was
also
pointed
out
that
rumps
of
certain
female
primates
like
chimpanzees
turn
red
during
ovulation
due
to
increased
blood
flow,
making
males
more
attracted
to
these
females.
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