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Romance In Red
The US researchers have finally concluded the human attraction towards the color red and its direct link to romance. A study was carried out for the Journal of Personality and Social Psychology study, two University of Rochester, New York .The study involved putting the color to test by displaying a series of photographs of women, where only the dresses worn by the women was the color source in the frame. The colors were altered for subsequent frames.
As observed by professor Andrew Elliot and PhD student Daniela Niesta, men's degree of physical attraction was tested by asking questions like "Imagine that you are going on a date with this person and have 100 dollars in your wallet. How much would you be willing to spend on your date?"
The researchers revealed that the power of the colour to boost desire in the opposite gender was a primitive one. It was also pointed out that rumps of certain female primates like chimpanzees turn red during ovulation due to increased blood flow, making males more attracted to these females.
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