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Rado Launches Its New Collection

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Rado launched its thinnest high-tech ceramic watch collection showcasing its technological proficiency and aesthetic precision on 27th. June'12 at the Shangri La, New Delhi. Brand ambassador of Rado, Lisa Ray was present at the event.

Crossing another milestone in the history of watch making, the ‘Rado True Thinline' collection is an absolute reflection of Rado's supreme art. With a height of as little as 4.9 millimeters and weighing only 35 grams, Rado's thinnest ceramic watches set brand new standards in visual appeal and comfort. This collection mirrors the in vogue social trend of ‘Bleisure', that is the fusion of business and leisure activity.

Rado Watches

Rado has remarkably interwoven technology with intricate designing in their new collection. Being incredibly sleek and stylish, Rado's new collection is an instant hit with modern multi-taskers enabling them to handle their schedules with extreme ease.

Launching the new Rado True Thinline collection, the Rado brand ambassador and style icon, Lisa Ray said, "This watch is a perfect blend of contemporary and artistic design. Rado's new collection is a mix of all elements one would look for in a watch- glamour, precision and durability. Wrapped around my wrist the watch is so comfortable and stylish!"

The unique ability of the Rado True Thinline watches to adapt quickly to changing temperatures makes them pleasant to wear in shifting environmental conditions. From hot outdoor environments to air-conditioned oases, from energetic sporting activity to relaxing, these watches acclimatize with ease. The new collection of watches are available in black, white and platinum-coloured high-tech ceramic, artistically embedded with rose gold-coloured or diamond details. While the black pieces symbolise sophistication, their gleaming white counterparts embody modern purity and platinum pieces represent elegance at its best.

Accommodating varied style statements and lifestyle needs, the collection is available in two different case sizes with a choice of either high-tech ceramic bracelet or rubber strap. The Rado True Thinline collection in totality comprises 20 model variations, available in quartz and automatic movement.

Read more about: watch, fashion accessories
Story first published: Thursday, June 28, 2012, 14:18 [IST]
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