Philips Launched Personal Grooming 2.0 For Men

Philips, India's leading lifestyle brand, added a completely new dimension to the concept of male grooming by launching the Philips Bodygroom in Delhi. John Abraham, Bollywood actor and Philips Male Grooming brand ambassador said, this gadget is the most skin friendly solution for body grooming that will help men keep a neatly trimmed chest, back, shoulders to make a man appear well groomed. With the launch of the Philips Bodygroom, the company has fashioned a whole new category and hopes to bring about a revolutionary change in the grooming habits of the modern day man.

Aarushi Agarwal, Director Marketing, Personal Care, Consumer Lifestyle, Philips India, said "Our research has shown that Indian men are getting more experimental with their facial styling and body hair grooming than ever before. The days when a thick carpet of body hair was considered the epitome of sexy masculinity are over. The Indian woman now wants more style from her man, while the men are truly coming up when it comes to expressing themselves". She further added that "at Philips we have the right tools for men to trim or remove their body hair and we intend to make male grooming much easier with our extensive range of m ale grooming products."

John Abraham believes, "Inspired by celebrities to a large extent and with increasing consciousness about personal grooming and hygiene, men today want to look their best even when bare bodied. Keeping this trend in mind, Philips Bodygroom is just the product that can help them feel confident and desirable. Also, since it is extremely skin-friendly, one no longer needs to worry about nicks or cuts, and can just enjoy the feeling of being completely well-groomed."

The fully adjustable Philips Bodygroom adapts to different body parts for a total body grooming experience. It gives great skin protection with a smooth shave. Philips Bodygroom's features include:

• Shaving head with two trimmers especially designed for body hair

• If a smooth, hair-free look is in order, the hypoallergenic foil head will gently shave as close as you like for a sleek effect

• If neatly trimmed body hair is preferred, the trimmer attachment will clip hair to the optimum length

• For added convenience, Philips Bodygroomer is 100 per cent waterproof, so it can be safely used in the shower or bath.

• It is rechargeable requiring a 12 hours charge for an hour's use.

The product is priced at Rs 2,495.