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Winter Fashion Collection: Max Offers New Winter Wear
Women Fashion Collection (Western):
In keeping with its woman customer"s preferences to merge fashion with warmth, the Max Winter collection entails an assortment of silhouettes ranging from trendy jackets to tees to sweaters inspired by a host of themes such as Scandinavian, Evening tea party, Wall paper floral, Bohemian and Vintage Portobello.
The silhouettes are trendy while flaunting the curves indicating a perfect amalgamation of style, comfort and warmth. A wide range of ponchos, capes, throws, sweaters, jackets in varied patterns and shapes have been introduced. The bottoms with style - pleated bottoms to Scandinavian stocking or Scottish tights are a rage this season.
The winter fashion collection plays with a wide palette of winter colours that brings out the fun and frolic element in spite of being rustic and wintery such as ochres, olives, black, wine, greys to deep pinks, oranges, bright purple and blood reds.
Ethnic:
A wide variety of fabrics ranging from wool blends to acrylic viscose to 100% cotton have been introduced to offer the right amount of warmth for every degree change in weather.
A range of cardigans and 100% cotton sweaters in vibrant colours and textures is being launched for the young college girls who can pair with the fusion ensemble or slim fit tunics.
A special range of winter tunics, flat knit kurtas, corduroy kurtas have been added that is further accentuated with engineered striper fabrics, traditional motifs, fashionable necklines, liberal use of laces / trims and expensive jacquard looks.
To create a complete ethnic winter ensemble, Max store has also introduced Reversible Quilted jackets have been in 2 lengths that can be worn over kurtas, knitted stylish stylised leggings and shawls that can be paired with kurtas and jamavars.
Men"s collection:
A trendy mix of casuals, formals, semi-formals, sports & denims have drawn inspiration from themes like Gothic survivor, Comic outburst, Moto spirit, Old school reunion, Techno station etc.
The options for casuals and sports are endless with the new assortment of reversible jackets and full sleeve shirts, casual and knit blazers/ jackets, double layered shorts, shawl collar sweaters, double band jeans, jogger denims, sports sweater, flat knit tees etc. Going beyond the 'safe" colours, royal shades like burgundy, plum & peacock blue with bright accents of yellow, green & red are central in the winter fashion collection.
Kids collection:
The kids collection is upbeat with the bright highlights and prints inspired by themes like Blingy Folklore, feminine military, vintage, festive sparkle theme for girls & Rock star, Space blaster, drift mania inspired by Moto-racing for boys.
Shades of navy and darker purples dominates the season but with a fun mix of the usual bright pinks for girls and warm oranges & dark reds for the boys. Apart from an elaborate collection of winter wear, an exclusive range of 'Glow in the dark" reversible jackets add dollops of attitude to the boys. Blingy, large floral corsages on tops and bottoms is likely to capture the attention of the girls.
About The Max Store
Max is the leading fashion retail chain offering customers one stop shop for clothing, accessories and footwear needs for the entire family.
Max - a division of Lifestyle International (P) Ltd. - has pioneered the concept of 'value fashion retailing" in the country, thereby offering the value conscious customer a choice of variety without compromising on the quality. It offers merchandise which is fashionable & predominantly priced in the range of Rs. 199 to Rs. 599. The store ambience offers global shopping experience with imported fixtures and customer friendly layouts. In India, Max has 58 across 28 cities including Ghaziabad, Bhubaneshwar, Trichy, Jabalpur, Jalgaon, Amritsar, Bhopal, Baroda, Thane, Siliguri, Chennai, Indore, Raipur, Ahmedabad, Kolkata, Vishakhapatnam, Bangalore, Delhi, Agra, Hyderabad, Lucknow, Calicut, Mumbai, Nanded, Durgapur, Siliguri, Cochin, Mangalore and Pune. It has plans to open 75 stores by 2011-12.
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