D'damas Diamond Jewellery's New Ambassador!

Trends N Style

oi-Denise Baptiste

By Denise Baptiste

Friday, June 3, 2011, 10:24

In 2003, Gitanjali Group and Damas, Dubai – the largest retailing jewellery brand chain in the Middle East came together to form D"damas. D"damas is present in 400+ towns across India and available across 1000+ retail counters. D"damas has the largest single brand exclusive franchisee network in India and is the first Indian brand to have showrooms abroad. Thus it"s the most widely available brand across the country, making it not only unique in terms of awareness but also universal in availability, thus giving consumers across all these towns opportunity to own a lovely design of D"damas – a brand that India loves to wear .

D"Damas, one of India"s leading diamond jewellery brands announced the stunning Bollywood beauty Sonakshi Sinha, as the new face of the brand. D"damas, which is the only brand in the country having distinct sub-brands, also unveiled its new campaign. It takes the brands current positioning of 'Celebrate Always" forward with a fresh and more relevant execution and imagery, personified by Sonakshi Sinha.

D"damas sub-brands caters to the moments like marriage, special occasions and religious or for pure indulgence. It thus gives its consumers not only ample choice to select from the wide range but also possibilities to own more diamond jewellery to celebrate all moments and make each moment of one"s life really special.

Excited about her association with D"Damas, diamond jewellery, Sonakshi Sinha says, “It feels great to be the brand ambassador of D"Damas! I connect with D"Damas, Diamond jewellery, because I personally live each moment to the fullest and believe in celebrating life. D"Damas, diamond jewellery, adds celebration to both ordinary and even the everyday special occasions. When I want to celebrate any happiness in life I turn to D"Damas."