Luxury Lifestyle Showcase In Ludhiyana

After Meghalaya, it's Ludhiyana which has topped the Lifestyle Quotient. The ongoing ''Luxury Lifestyle Showcase'' in Ludhiana city is fascinating a large crowd from different parts of the country.

The three-day event heralded the showcase of Luxury brands on Saturday and lasted till Monday (April 5).

The event got awesome response from the visitors. This had a direct effect on the sale which soar high. The event displayed both Indian and International brands and it was good to see that demand for Indian brands are the same as the International brands.

"India is emerging as one of the leading markets for luxury brands. People are very well aware…compared to other countries, they are very well aware about the trends. They have got that spending power and they don't hesitate. That attitude is coming in with the younger generation especially, because they are more fond of brands and they understand the trends," said Praneeta Kochhar, Director, Luxury Lifestyle Showcase (LLS).

Analyzing the response of the buyers, we can say that Indians are becoming more aware about luxury brands because they have started traveling more.

"Indians have started buying a bit and they want to also spend nicely. They want to wear branded things and all. The people are becoming very conscious of all the brands…the awareness is there. Earlier, it wasn't there but because we people are traveling so much, with traveling we come to know about the brands and then you also want to wear them. When they are available in India, so naturally, you would love to wear them," said Rajni Bector, Founder and Director of the Cremica Group.

The three-day long luxury extravaganza in Ludhiana was also an opportunity for various brands to interact with high-end clientele from smaller cities of Punjab.