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G-shock Watches In New Trendy Colours

By Suparna Chakaraborthy

Casio India Pvt. Ltd, a 100% subsidiary of Casio Computer Co. Ltd, Japan has recently announced the availability of its newer ranges of G-shock watches.

The newer GA-110 lineups in addition to boasting of the familiar robustness of G-SHOCK watches comes in 7 new exciting colours. This is especially meant for young adventure enthusiasts who would want to get introduced to the G-SHOCK family and graduate to something much more advanced.

One of the features that is unique to all G-SHOCK watches including the recent GA 110 is water resistance to upto 200 metres and superior robustness to outside wear and tear.

These new G-SHOCK watches boast a variety of functions including a 1/1000-second stopwatch, a velocity indicator, and magnetic resistance compliant with the International Organization for Standardization (ISO). Sure and solid operation is enhanced by over-sized buttons with anti-slip finish, and a large face with easy-to-read displays for viewing the results of important measurements.

Casio has been redefining the wristwatch since 1983, when the first G-SHOCK watch, the DW-5000, was introduced. The G-SHOCK had its origins in Casio"s determination to overturn the conventional idea that a watch always had to be handled carefully since it could be damaged so easily. When introduced, its marked characteristic of shock resistance brought about a revolutionary redefinition of the wristwatch. With premium-quality designs that express functional beauty, the G-SHOCK digital watch, became a vital part of youth culture. Today, Casio continues to challenge pre-conceived notions of the wristwatch with its constantly evolving G-SHOCK line.

G-SHOCK's durability has been proved by its manufacturers by making it resistant against any external elements including Air, Water, etc. And the fact that all its external metal parts, including screws, back cover, buckle, and even button shafts are made of titanium alloy for total protection, even in seawater environments, therefore it is resistant against rust and corrosion as well.

CASIO"S G-SHOCK has achieved many milestones with every model it has launched in this category of watches across the world. Over the 25 years since 1983, G-SHOCK have been sold in nearly 100 countries including Japan, China, US, UK, South Korea, Hong Kong, India, Singapore and many other Asian countries as well — an astonishing sales record for a single wristwatch brand.

Availability & Price

The colorful G-SHOCK watches, GA-110 are available at all Casio outlets and multi-brand electronic stores at a retail price of Rs. 6995/-

Story first published: Thursday, November 18, 2010, 17:14 [IST]
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