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Casio Exilim Z-550 - A Camera With A Difference

By Priya Devi

Casio India Pvt. Ltd, a 100% subsidiary of Casio Computer Co., Ltd, Japan has announced the availability of their newest camera in the EXILIM range, the Z- 550.

Casio Exilim have several innovations to its credit. For one, it sports the upgraded Exilim engine 5.0 with a dedicated multiple CPUs for faster image processing. This speeds up the image processing by upto 30% which results in crisper and beautiful shots in any mode.

Casio has achieved great advancements in Dynamic Photo, a function that creates “moving photos" by cutting moving subjects from one background and combining those images on a different still image. In addition to composites made with a still image background, cut-out moving images can now be pasted on other moving images as well. This new capability of Casio Exilim raises the power of expression of images. Thus, while increasing the “fun of creating images," these models will also increase the “fun of sharing images" by making it easy to upload images to YouTube using the included software or post them to a blog.

The Premium Auto mode, one of the other unique features of Casio Exilim Z-550, enables the camera to automatically analyze the scene being photographed — including distinguishing night scenes, back lighting, a blue sky, green trees, or a sunset — as well as sensing whether there is a face in the frame, the movement and position of the subject, and whether a tripod is being used. It simultaneously optimizes settings for exposure, ISO sensitivity, point of focus, photo blur correction, tonal range and color balance, and level of noise reduction.

Premium Auto is a state-of-the-art, fully automatic function that makes it easy for Exilim users to take superior quality photos just by pushing the shutter button, by analyzing the image at the level of individual pixels and performing different corrections for human subjects and the background.

Art Shot Function: Shoot photographs that look like paintings this function makes use of the image processing technology in the Casio Exilim Engine 5.0 to create photos of scenery or human subjects that have the feel of a painting. The view in the LCD screen of the subject in front of the user can be switched between an oil painting, a crayon drawing, or a watercolor painting, allowing the user to select the preferred art style in which to photograph the scene.

Ex-Z550 features a wide-angle 26 mm 4X optical zoom lens and a clear 2.7-inch LCD screen. A 14.1 effective megapixel model, it is equipped with CCD-shift image stabilization and HD Movie function.


Soon this Casio Exilim Z-550 will be available in Casio retail outlets and all leading modern retail chains at a price point of Rs. 10, 995/- respectively.

Story first published: Wednesday, November 24, 2010, 15:25 [IST]
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