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Launch Of Pretty By Elizabeth Arden
Pretty is a spirited floral fragrance of exceptional charm. The floral heart is surrounded by a melange of fruits, wrapped in a well-rounded background of serene woods. At its core is a premiere ingredient, Petalia.
TOP
Italian Mandarin ORPURT*
Italian Mandarin ORPURT is used to create a sophisticated and bright top note.
Orange Blossom
The magnificent essence of Orange Blossom welcomes you into this divine fragrance creation. Its wonderful floral character is balanced by bright citrus and fruity notes to create a captivating entrance.
Peach Nectar
The Peach Nectar note in this fragrance adds a subtle sweetness to the top note. It is a wonderful complement to the citrus and floral notes. adding a touch of juiciness.
MIDDLE
Petalia
Powerfully diffusive, beautifully substantive, Petalia is a new floral icon. Easy to wear, with a unique floral character that will impart a signature impression on all that it touches.
Star Jasmine
The beautiful heart of this scent is achieved through the blending of Jasmine with other exceptional florals.
Pink Iris
Pink Iris harmonizes with the other precious florals in the heart of this fragrance, creating a powerful signature that is exquisitely beautiful.
White Peony
White Peony adds a light and refreshing floral quality to this fragrance.
DRYDOWN
A fluffy, warm and sexy backdrop is created by the use of Musk in this fragrance.
Jacaranda Wood
The wood from the Jacaranda tree lends a rich yet warm quality to the overall character of this fragrance. Its pleasant, earthy intonation helps create a perfectly rounded background.
Creamy Amber
Amber illuminates the background of this fragrance. It fuses with rich woods and soft musk to create an atmosphere of beautiful warmth.
*ORPURT is a selection of strategic natural raw materials with a pure and 100% natural quality and a clearly defined origin. ORPURT a trademark of Givaudan.
The Packaging
The Bottle
Inspired by a bud vase, the elegant glass bottle features the Pretty Elizabeth Arden logo and has a soft, rounded shape that fits in your hand for a feeling of luxury. The cap symbolizes a flower in a vase, reflecting the beautiful floral fragrance inside.
The Carton
A graduated wash of pink is the background for a delicate and charming floral design. When merchandised together, the cartons create a continuous floral canvas.
The Pretty Lineup MRP
Eau de Parfum Spray
30 ml 2300
50 ml 3075
100 ml 3800
Body Lotion
200 ml 1860
Availability At Parcos, as well as select departmental stores across the nation.
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