Lord's Cricket Ground In Perfume Bottles

Trends N Style

oi-Staff

By Staff

Tuesday, February 17, 2009, 14:51

Lifestyle and luxury just got bizzare. In an attempt to create a unique fragrance, the makers at Procter & Gamble are trying to capture the smells of 'Lord's cricket ground'. Recently they revealed that they had managed to capture the essence of the 'home of cricket'.

The perfumers have revealed that they utilize a technology called headspace analysis to be able to capture the fragrances of freshly cut grass, cricket bats, laundered cricket kit and the players' changing room (minus the players). These are going to be the initiation points of the start of a fragrance, in an attempt to re-created the historic phenomenon of Channel No.5.

"Perfumers need inspiration, and this can come from people that surround them, places they've visited, or things that they love in the world," New Scientist magazine quoted Will Andrews of P&G as saying.

Another interesting project of P&G is to capture the essence of British yachtsman Alex Thomson's racing yacht. If you thought that these fragrances sound weird, get ready for some even weirder fragrances in the future.

"Ingredients in the future will be about the smells that bring comfort for people coupled with some ingredients that are interesting, so people go 'Ooh, what's that?'" says Andrews.

Coming up, smells of warm electronics for those people who have grown up playing video games! AGENCIES