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British blokes don't mind giving up nights out drinking in favour of face creams, aftershave or a good razor. To look perfect is more important.
The secret have been revealed by their girlfriends. The most reliable source, according to a survey by Gillette.
Mike Shallcross, deputy editor, said: “The findings are just further proof that British blokes have moved on from the old lager lout stereotype."
Stats say, men in the UK are now spending 920million pounds a year on grooming products.
No wonder the hearts of the girls flutter as a British men passes by. To grab a girls attention it's worth to miss on boozing.
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