Radio Mirchi prepares Bangalore for the run

Pulse

oi-Staff

By Staff

Friday, May 29, 2009, 11:27

It's time to run. It's a ritual now – typically in this season, you get to see a lot in tracks and sneakers, running or taking a stroll in th park. But rare are the times when one gets to see the whole of city running. And what makes this all the more interesting, is people running with a cause. Some thing similar will happen on May 31. Yes, you guess it right, it's time for the much awaited 'Sunfeast world 10 K' run, which promises to get the city up and running.

Radio Mirchi, 98.3 FM, is charging up the mood of the city by organizing the 'The Sunfeast Get Active World 10 K Expo 2009' – an exhibition cum sale which will feature gears & merchandise by top brands in the health and lifestyle domain. The expo which was inaugurated by Sandalwood star Prem, Hon'ble Minister of Transport, R Ashok and Hon'ble Minister Textiles & Sports, G. D. Shekhar.

A prelude to the second edition of the Sunfeast World 10K run, the expo which kick started today (Wednesday, May 27) will go till May 30 (Sunday) at the Kanteerva Indoor stadium from 11 a.m. to 7.30 p.m. Brands such as Nike, F-Chisel, Manipal Cure & Care, British Nutritions will give visitors a variety of products and services to choose from health, wellness & running. Apart from this, the expo also promises to be a fun filled event with a host of activities such as DJ Nights, Fashion Nite, performances by Rock Bands, paint ball and more.

Commenting on the occasion, said Mr. Rahul Balyan, Cluster Business Head, Karnataka and Kerala, "Radio Mirchi is happy to partner with 'Sunfeast world 10K run', which will bring the entire city together. Radio Mirchi today is an essential part of the culture of Bangalore and we are happy to support causes that enrich the city". He added: "It is terrific to see people of Bangalore respond to the message of Radio Mirchi to participate in the run. All our RJ's and employees will definitely be participating, and we urge all Bangaloreans to be a part of the marathon and support the cause."

Prem, the heartthrob of Sandalwood, who was present at the inaugural ceremony to promote his upcoming movie Jyotegara exclaimed "I am extremely happy to be a part of such a big, fun filled meaningful cause".

The expo will have special registration counters where participants can collect their running bibs and the running kits sponsored by the partners of the run. The marathon scheduled for Sunday starts by 7.10 a.m. from Kanteerava stadium and has in the offing various runs to accommodate people from all categories: World 10K Men, Wheelchair run, Senior Citizen's Run, World 10K Women, Open 10K Run and the Majja Run. All runs will start from inside Kanteerva Stadium and promises to be a star studded event with Deepika Padukone, Golden star Ganesh, Milind Soman taking part in the same.

To catch all the 10K marathon action, listeners can tune into 98.3 FM Radio Mirchi.

AGENCIES