Just-a-Pause : Dump To Replace

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"Dump to Replace" applies to all areas of our life. Considering space constraints of course, be it in our house, our cupboards, or our hearts.

15th March - World Consumer Day. It's the time to ….disco?...naah!…Its time to commemorate the Consumer…and that's you and me…duh-uh!

With the rise in disposable income, it is but natural that the spending power has shot through the dome of the nearest mall. I'm not going to give you stats here. You want numbers? Go read a survey report or something.

Look around you, or better still, look at yourself. Mamma-mia …have we become materialistic or what?! Show me the greens and plastic….hmm… this might sound kind of confusing to the environmentalists though

Its freaky how today's consumer wants instant gratification and rewards, disposes of old possessions and reinvents himself by constantly consuming new fashions, a new car, a new house, a new home theatre and what not.

The show-offs that we are, we consume to convey meaning about ourselves to others. But then, at the end of the day, the stress of making life meaningful through the consumer lifestyle could threaten our sense of self and one would eventually have to answer the inevitable question "Who am I really?"

Well… I am Consumer…I am King!! But then, why do we have the Consumer Protection Act? Why does the king need to be protected? Is this all a faÇade after all?

You got it! And now give way to the uninitiated. The marketers are only too happy to welcome them. This lesson cannot be taught; one has to learn what it is to be dumped and replaced.

Welcome to a consumer's world….