Gadget Magazine 'Stuff' To Be Launched In India

Pulse

oi-Staff

By Staff

Monday, December 15, 2008, 9:29

Haymarket SAC Publishing announced the launch of the Indian edition of its Successful Gadget Magazine – 'Stuff'. 'Stuff' is currently the best-selling Gadget Magazine in the World and the 6th biggest-selling Men's Monthly in the UK. The editorial content in 'Stuff' is presented in a very unique & opinionated way with first tests, exclusive news, authoritative reviews and the Top 10 of everything buyer's guide. 'Stuff' sells about one million copies a month worldwide. It is in fact said to be the iPod of Magazines - beautifully designed, simple to use and uniquely desirable.

The inaugural issue will have the hot & sizzling Malaika Arora Khan gracing the Cover. This issue will hit the Stands in December 2008 & is priced at Rs. 100/-. Another exciting factor is the launch of the NANO version of the magazine with the Inaugural issue.

This means that, with your standard size edition you get a miniature version of the same magazine; so you can choose what suits you best! This is also the first time any publishing house in India is introducing this concept, which has been a hugely successful and accepted format internationally. You could rather buy both just for the excitement of buying something that is so uniquely different & tiny. So, you'll have all your latest gadgets crammed into one little handbag-sized wonder.

'Stuff' – India will include various categories covering 60% - Technology, 15% - Luxury / High End / Fashion Accessories, 10% - Sports Technology, 5% - Sports Apparels, 5% - Adventure Stories / Whacky Stories & 5% - Home Appliances. The initial UK to India Editorial content ratio would be UK : IND 70:30 (% first six months) & will eventually move to – UK : IND 40:60%. The magazine will target 99% readership from Men in the age group of 18 to 40 years living in Urban Indian & having access to the latest technology.

Some key stories in this issue include; 'Greatest Gadgets of 2008' – 'Stuff' picks the best gadgets for you across every category. The definitive guide to spending your cash wisely.

'dB Drags' – Showcasing the in-car entertainment systems that come as standard equipment in today's top sedans. Cut out the noise and soak in the sounds.

'Go Figure' – Action figures like you've never seem them before. From the dark clutches of Batman to the webbed world of Spiderman, you'll wonder why you ever grew up!