Sania Mirza: The New Face Of Adidas

Pulse

-Staff

By Staff

Wednesday, December 26, 2007, 14:53

The glamorous Indian tennis star, Sania Mirza has signed a deal with the world's leading sports brand addidas as its first global brand ambassador. It is a deal that is effective from the present situation. Adidas' partnership with the Indian tennis sensation and the Asian youth icon highlights the brand's commitment to being the dominant international tennis brand and the importance of India in the brand's vision.

Sania Mirza joins a long list of sports personalities associated with Adidas that include Sachin Tendulkar, David Beckham, Kaka, Lionel Messi, Zinedine Zidane, and Ricky Ponting, with this new contract. This is also a big moment for adidas and Indian sports since Sania"s appeal goes well beyond tennis and the sporting world.

Sania Mirza stated about her new status, "I am extremely happy to be part of such a distinguished family of players and brand ambassadors." At the same time Hartwin Feddersen, Director of Marketing, adidas India said, "She is a perfect fit for our brand as she personifies the passion, energy and boldness that adidas stands for."

Sania's relationship with adidas dates back as a part of the adidas Aces Junior Tennis Programme as a trail-blazing junior. She won the 2003 Wimbledon Juniors Doubles Title and the 2005 Hyderabad Open Singles Title wearing the 3-Stripes. Let us wait to see how far the partnership rises to unseen horizons.