SRS Cinemas Marks A Debut In Punjab

By Suparna Chakaraborthy

on September 23, 2010

SRS Group, one of India"s leading conglomerates with business interests in real estate, multiplex cinemas, retail and food & beverages, has today announced the opening of a new multiplex at OMAXE Mall in Patiala. The new upcoming SRS Multiplex is the 10th multiplex of SRS group in North India.

The new SRS multiplex will home 4 lavish auditoriums having a seating capacity of 1117 people. Each auditorium will offer world class movie viewing as it is equipped with high quality digital capable projection, DTS and Dolby Sound, and finest customer amenities like ultra luxurious seating systems and excellent food and beverage facilities. The first movie to be screened at SRS Cinemas at OMAX Mall will be Salman Khan"s much hyped home production Dabangg.

On the occasion, Dr. Anil Jindal, Chairman & Managing Director, SRS Group, said, “We are very happy to inaugurate our 10th multiplex in Punjab and we are working towards expanding our network on a pan India basis. SRS Cinemas is one of the fastest growing vertical within the SRS portfolio. We are entering Punjab with strong momentum on the brand, with a very healthy growth in this region as well as consumer equity scores. We will accelerate the journey and provide the audiences with its more than movie experience. We aim to provide the audiences with incomparable, best in class and top of the line facilities and make their movie viewing experience a memorable one."

With the opening up of this multiplex in Patiala, SRS now has 27 screens with a capacity of 6919 seats in 6 locations across 3 states. Spread over an area of 43805.95 sq feet. The SRS Group has set in motion its plans to expand its highly successful multiplex chain, SRS Cinemas.

SRS will invest approx. Rs.50 crore to add 23 more screens to its current portfolio of 27 screens and take the total number to 50 by the end of this year.

Mr. Tinku Singh, Group President, SRS Group, said, “We are delighted about the launch of our first multiplex in Patiala and we ensure to redefine the movie viewing experience for all our viewers. We aim to provide world class movie viewing experience by combining the unique SRS experience with immense quality. We are sure that the people of Punjab will like the new initiative and will provide us more opportunities to serve them in the near future. As per our expansion plan we will come up with more new offerings in Punjab and other parts of the country by the end of this financial year."

A salient feature of SRS which distinguishes it from its competition is the fact that it operates entire service malls that include multiplex cinemas, retail chains, food courts and clubs as part of the array of services. In other words, all these services are operated by the group itself and not outsourced/leased out to any brands.

About SRS Group

SRS Group is a professionally managed organization led by a visionary, Dr. Anil Jindal, and has business interests spanning across real estate, multiplexes, food & beverages and retail. Headquartered in Faridabad,Haryana, the group is driven by a strong service ethos and its ambitious vision and professional management have enabled it to achieve remarkable growth in recent years.

SRS Group is currently developing large infrastructure projects including townships, group housing, hotels, full service malls, food courts, cinemas, IT parks and business parks. All projects are located in the high value Northern India region. The group operations are built on strong technical and financial foundations and are ISO 9000-2000 certified.