Beer, That Tastes More Than A Beer

Life

oi-Staff

Wednesday, March 3, 2010, 14:46

Ever dreamt of a beer that tastes every thing else, for instance, vanilla and curry leaf, with hints of honey and passion fruit? Well, just like me, the answer is quite predictable - No.

But what if I get you some thing similar? Wanna bet? Well, the Fosters Group is all set to launch, to what they call, the most poshest beers in Australia. Priced at 70 dollars, the so-called luxury beer has traces of all the above mentioned flavour, thus making it as one of the most wanted form of liquor by many.

Despite the ongoing credit crunch, Fosters execs are convinced with the success of country's 'poshest beer', the Crown Ambassador Reserve Lager. The brewer released the first vintage last year, which sold out within weeks.

The Crown Ambassador Reserve lager comes in a 750ml bottle, shaped like a champagne bottle, with each of the 6000 bottles individually wax-sealed and numbered.

Needless to say, the makers show high hopes in the beer and hope that it will soon be one of the favourites by people. Crown Ambassador Reserve Lager master brewer John Cozens admits,: "The idea was born to have a crack at something that is a bit special."

He, however concludes by saying, "A lot of the time we're working on a lot of different beers but we often don't have the freedom". "We are working in the confines of a brand or within somebody else's idea about what the style should be."

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