Welcome To The Next Fashion Capital In India

Life

oi-Staff

By Super Admin

Monday, May 30, 2011, 13:37

With the sudden emergence of fashion technology institutes like NIIFT, IIFT and IIFD in and around Chandigarh, one can't help, but be sure that the place, for sure, is on its way to be the next fashion capital of India. In the recent years, Chandigarh has emerged as an important fashion destination from market as well as apparel industry leaders and designers' perspective.

The game is simple. When you so many of the institutes established in one state, it obviously will provide talented young designers with an opportunity to make their mark in the rapidly growing industry. And now, some of the best of the models are seen walking down the ramp in Chandigarh in outfits designed by the local designers.

The global meltdown seems have been a least matter of concern for the fashion fraternity of Chandigarh. Apparel industry leaders, renowned fashion designers and marketing gurus are all there to pick best out the best designer. And this is a prominent thing to see in all the fashion shows that's been happening of late.

Institutes offering courses on fashion designing have their own way of explaining things. "Recession has immensely affected industries, but the scenario in garment industry is not as bad as I.T. Sector," said Shamir kaur, Principal of International Institute of Fashion Technology from Mohali. He explains: "Industry wants fresh and young designers to come and show their talent because now a days new generation is so practical and these designs itself shows that it's a very practical collections". "Obviously they want students who have learnt garment manufacturing techniques and designing."

There are people who think the rise in fashion consciousness and N.R.I. influence have played a major part in triggering this off. Budding designers are now keep in mind the desires and aspirations of their well-heeled customers in Punjab and across India. From ethnic to contemporary, there is tremendous scope to explore.

Models who have performed in Chandigarh say that the city has arrived on the fashion scene due to high-level of fashion consciousness among girls and boys here. But how does the expert comment? "Chandigarh has improved a lot in terms of fashion and it's simply astounding to see the talented young designer's who are coming out from this place," said Kaushik Ghosh, Fashion Choreographer. He adds: "I feel that its high time that Chandigarh's designers should be a part of India Fashion Week and I also suggested last time when I came here that there should be a Chandigarh Fashion Week."

The upcoming Fashion Technology Park in Mohali displays the rapidly expanding global fashion market. And the contribution of Punjab in the Indian fashion industry is some thing that cannot be ignored.

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