Cognac For Your Senses

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Cognac is made exclusively from grapes. It comes from a particular region that is unique in the world. Cognac is a traditional wine growing region but also has a coastal strip and the ports needed to support an export trade. Its outstanding environments with its chalky, stony soil and sunny, temperate climate, produces a white wine from Ugni Blanc grapes, which is ideal for distillation.

The Cognac vineyard is divided into six crus, each with its different characteristics: the Grande and Petite champagne crus produce powerful eaux-de-vie that reveal their full finesse only after long ageing; the Borderoies crus produces fine, delicate, light eaux de vie; Cognacs from the Fins Bois crus are called Bons Bois and Bois Ordinaries. To ensure the exceptional quality of its cognacs, Hennessy uses only wines from the first four crus, selecting the areas which have the best topsoil and very chalky subsoil.

Hennessy is proud of its long history. Hennessys have run this outstanding company, tirelessly traveling the world and building up the brand's universal reputation. Hennessy has always an international outlook. At the first it shipped cognacs to its natural markets in Ireland and Great Britain. London was at the heart of the brands sales strategy for nearly two centuries.

Since the invention of this unique brand it has crisscrossed the five continents, rubbed shoulders with different cultures and made itself known thousand of miles from its original home. All in all, an enriching experience! The brand has become an icon, a standard bearer and the symbol of refinement and elegance. Mixing with other cultures has made it receptive to new ideas. Hennessy can be savored in innumerable ways-not only in the swirl of cigar smoke by the fireside, but also with a dash of soda in a feverish New York night club or on the rocks in Asia. Although still true to its past, Hennessy knows how to move with the times.

The slow and natural ageing in French oak casks develops the aromas, flavors and color of the Hennessy cognacs. Each Hennessy cognac is blended to a particular pattern, which is the secret of its composition. The master blender chooses eaux-de-vie for their complementary qualities, nuances and aromas and makes a trial blend, which after tasting, comparison and adjustment becomes the first blend. It will be sent back to the cellars to age for the appointed time before being combined with other first blends to make the final bend, which may then be fine tuned.

Success does not come out of any chance. The excellence of the product is seconded by an incredible capacity to slip easily into the most diverse cultures. Their advertising was quick to explore the idea that cognac can be enjoyed in a host of different ways and places. But whether it is served in a traditional snifter glass by the fireside, as a long drink, on the rocks or in the most inventive cocktails. Hennessy is always associated with human warmth and refinements and seduction. It is a drink for special occasions. As an Irish advertising slogan so neatly put it : "Life is Good".