Jessica Simpson's Fashion Watch Range

By Super Admin

Wednesday, June 1, 2011, 14:53

Singer Jessica Simpson is said to have added a new venture to her ever-growing lifestyle brand by designing fashion watches with pascal mouawad.

Simpson has signed an exclusive licensing agreement with world-renowned celebrity jeweller Mouawad to design, develop, produce and distribute a line of fashion watches for her brand, the Jessica Simpson Collection.

“Creating and inspiring the collection is very near to my heart. My mom and I work on this collectively and it is a passion for both of us. It is a joy to be able to create a line that is affordable and fashionable," said Simpson.

Collecting watches, both vintage and new, has been a hobby for Jessica. Adding watches to the collection was a natural extension of the new deal.

“With Jessica"s good taste, flair for fashionable trends and iconic image, it was a natural fit for us to collaborate on a collection of fashion watches,"said Mouawad.

The collection is slated to be launch in Fall 2010 at upper tier department stores, specialty stores and select online stores.