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Jessica Simpson's Fashion Watch Range
Simpson has signed an exclusive licensing agreement with world-renowned celebrity jeweller Mouawad to design, develop, produce and distribute a line of fashion watches for her brand, the Jessica Simpson Collection.
“Creating and inspiring the collection is very near to my heart. My mom and I work on this collectively and it is a passion for both of us. It is a joy to be able to create a line that is affordable and fashionable," said Simpson.
Collecting watches, both vintage and new, has been a hobby for Jessica. Adding watches to the collection was a natural extension of the new deal.
“With Jessica"s good taste, flair for fashionable trends and iconic image, it was a natural fit for us to collaborate on a collection of fashion watches,"said Mouawad.
The collection is slated to be launch in Fall 2010 at upper tier department stores, specialty stores and select online stores.
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