Beyonce Perfume 'Heat' Ads Are Banned

Insync

oi-Suparna Chakaraborthy

By Suparna Chakaraborthy

Thursday, November 18, 2010, 10:45

Advertisement for Beyonce's perfume 'Heat' has been banned from telecasting at 7:30. This is because, the ad for Beyonce perfume 'Heat' is “sexually provocative" says, Advertising Standards Authority.

In the advertisement of Beyonce perfume 'Heat', the singer has partially exposed her bosom and showed off her sexy moves which the authorities think is not appropriate for the younger crowd. The advertisement was shown all across at 7:30, during family programming. "We considered that Beyonce's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children," said a ASA authority.

The website of ASA has received many complaints from viewers and each one of them had requested to remove the advertisement of Beyonce perfume 'Heat' from the 7:30 slot. They think it will harm their children.

Before the release of this advertisement Beyonce had said, "It's called Heat, so we wanted the ads to be really steamy and dewy. My sexiest moments are when I'm just getting out of the tub or the shower and I'm clean, so I wanted to incorporate that in the ads. The dress was this liquid-y satin. The song 'Fever' I did years ago and always loved it. For the commercial I got to sing it a bit more whispery, more natural."