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A Treat Of "God's Own Country"
Listeners
with
an
insatiable
wander
lust
can
tune
into
Radio
Mirchi
to
experience
the
beauty
of
Kerala
like
never
before…RJs
from
across
Delhi,
Mumbai,
Ahmadabad
&
Namma
Bengaluru
will
make
an
expedition
to
the
exotic
locations
of
Kerala
to
provide
a
fresh
&
a
live
report
from
various
locations
at
Gods
Own
Country
for
the
listeners.
Few
Lucky
listeners
could
also
win
themselves
an
all
paid
trip
to
Kerala
by
answering
some
simple
questions
posed
by
the
RJs
on-air.
The RJ expedition begins from the capital of Kerala - Thiruvananthapuram on 4th May and ends 9th May in Cochin. RJ's will be covering some of the most exotic locations of Kerala be it the tranquil backwaters or the lush rain forests…The RJs will also be treated with a thoroughfare of Kerala's authentic cuisine, culture, wildlife and Ayurveda treatments.
Speaking on the occasion, Rahul Balyan – Cluster Head - Kerala & Karnataka, Radio Mirchi 98.3 FM said, "Kerala has enchanted the travelers for long…and now we hope to enchant Mirchi listeners with the beauty of Kerala through this association. With summer being at its peak, this would surely provide a refreshing respite. We would like to thank Kerala Tourism for this opportunity."
Also speaking on the occasion, Mr. M Sivasankar, IAS, Director Tourism said "It is going to be a tough year ahead for Tourism. However, we are happy that we are braced to meet the challenges - not just by enhancing our relationships with customers and developing new ones, but also by exploring new growth grounds. As part of the new marketing initiatives, we are happy to associate with Radio Mirchi 98.3 FM in key originating markets to showcase Kerala and to attract tourists to the state.
This marketing innovation is designed to capitalize on the attractive 'Dream Season' tour packages launched by Kerala Tourism to cater to the holiday season of domestic travelers."
About Radio Mirchi:
ENIL launched its first radio station in the city of Indore in October 2001 and after that in the next one and half years (by May 2003) ENIL launched six other stations. A leader in the private FM radio industry, at present Radio Mirchi is operational in 32 cities i.e. Mumbai (Bombay), Delhi, Kolkata (Calcutta), Chennai (Madras), Indore, Ahmadabad, Pune, Hyderabad, Bangalore, Jaipur, Patna, Jalandhar, Goa, Baroda, Bhopal, Kanpur, Rajkot, Nashik, Varanasi, Aurangabad, Lucknow, Surat, Kolhapur, Madurai, Nagpur, Vishakapatanam, Coimbatore, Mangalore, Vijayawada, Raipur, Thiruvananthapuram and Jabalpur.
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