On Wine Labels

Insync

oi-Staff

By Staff

Tuesday, February 10, 2009, 11:26

In a new concept of wine marketing , none other than the terror leader is promoting the Australian wine.

Concept conceived by the millionaire gambler David Walsh who owns the Tasmania's Moorilla winery at the Berridale in Hobart's northern suburbs, is also the producer of the wines.

Other labels feature the torture scenes from the Abu Gharib scandles of the Iraqi prisoners. The image is that of a hooded prisoner with electric wires attached to his hands, beneath the image a caption reads, 'Iraqi Liberation'.

The images are those borrowed from the political graffiti at the streets of Hobart and Melbourne. The image of Bin Laden is a stencil creation with a caption reading, 'all you need is love'. The new series of using unique images on wine bottles is not new. Previously, Moorilla winery also ran erotic images depicting death and proverbial intimacy themed 'Muse' wine series.

According to Moorilla wine maker Conor van der Reest, the utilisation of street art went well with the drink-now attitude of the 'Praxis' wine. "It's not a question of us trying to confront people. It's more a chronicling of stuff that's current, either in art or world events," News.com.au quoted Conor van der Reest, as saying.

Conor van der Reest is waiting for the reaction, that is sure to be interesting.

"It's really hard to tell and I guess it always comes down to how does anybody react to any sort of art. I hope people will get the idea and look at the whole label," he said.

"It would also be interesting to see how the US responded to both the Muse and Praxis labels when the company applied for export," he added. AGENCIES