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Madonna's good friend and designer, Marc Jacobs, who has picked the 25 year old as the model for spring / summer 2010 campaign.
After doing two seasons with Madonna, Marc decided to take a breather and work with a model. “She is not just any model. She is the choice of a super model," says Vuitton's spokesman.
The new campaign has been described as whimsical, young and optimistic. Madonna has fronted the last two LV campaigns.