Lifestyle Celebrates 10th Anniversary!

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oi-Staff

By Staff

Thursday, September 24, 2009, 14:02

Lifestyle, the premium retail chain from the Dubai based Landmark group, is now ten years old in India. The company today celebrated this milestone by unveiling a special 10th Year Anniversary logo. The company also announced a host of incentives across Lifestyle and Home Centre which will allow shoppers to avail irresistible offers and discounts during the special 10th Anniversary Promotions period during 24th September to 31st December, 2009.

The 10th Anniversary logo, launched to commemorate this landmark achievement, will be seen across all brand touch-points during the Anniversary Promotional period. Supermodels Candice Pinto and Indrani Dasgupta joined Mr. Kabir Lumba, Executive Director, Lifestyle International (P) Ltd and Mr. Shankar Suryanarayan, Chief Marketing Officer, Landmark Group for the logo unveiling ceremony.

Lifestyle also announced a slew of attractive offers and customer rewards on the occasion. Customers who shop at Lifestyle for merchandise worth Rs. 7,000, will receive Gift Vouchers(GV) worth Rs. 750 and upto 25% discounts at Home Centre in form of GVs on the purchase of furniture worth Rs. 20,000 and above. In addition, special offers will be available across select national and international brands like 40% discount on Hugo Boss merchandise, shop for Rs. 30,000 worth of Nirvana jewellery and get a diamond pendent free and so on.

Rewarding the loyal customer base of over 1.1 million The Inner Circle (TIC) members, the group has announced the Merry Miles Fest. This will allow members to accumulate points over a period of 99 days, leading to exciting prizes such as holidays in Singapore and Malaysia and Cygnus Jewellery GVs. Top shopper from each of the North, South and West zone will get assured Lifestyle GVs worth Rs. 1 Lakh. In addition, TIC members who will shop over Rs. 7,000 will stand to gain 10 times the reward points.

Commenting on the occasion, Mr. Kabir Lumba, Executive Director, Lifestyle International (P) Ltd. said, “It's a proud moment for the Lifestyle team. We brought international shopping concepts & experience to India and our consumers have time & again reaffirmed their faith in us. With over 1.1 million Inner Circle members, we have one of the largest loyalty bases for a retail chain in India. Lifestyle stores are in a league of their own and we will continue with our robust expansion plans to ink a wider footprint."

Added Mr. Shankar Suryanarayan, Chief Marketing Officer says, “Lifestyle stores are characterized by innovative offerings, a premium shopping experience and an exceptional product portfolio. Our 10th Anniversary is a milestone juncture to celebrate our relationship with our customers to whom we own our success. Therefore, we are offering a flurry of incentives and discounts, inviting our patrons to join us in celebrating this special occasion"

Offering a consistent international shopping experience, the Lifestyle store brings together five departments under one roof – Apparel, Cosmetics & Fashion Accessories, Footwear & Luggage, Kidswear & Toys, Home furnishings. It is currently present across leading Indian cities including Ahmedabad, Bangalore, Chennai, Delhi NCR, Hyderabad, Jaipur, Mumbai and Pune.

About Landmark Group:

The Landmark Group, founded in 1973 with a single store in Bahrain, has grown into one of the largest retail conglomerates in the Middle East and is expanding rapidly in India.

The Group currently operates over 900 stores encompassing a retail presence of over 13.4 million square feet across 15 countries and employs around 31,000 employees world over. In addition to retail sector, the Group has also diversified into leisure, food, hotels and electronics and has created a comprehensive infrastructure including its own logistics and distribution division, to support its retail operations and other businesses.

In 1999, Landmark Group entered India, to revolutionize retailing in the country with the introduction of Lifestyle Stores. Currently in its 10 years of retailing in India, Landmark Group has launched several of its core retail concepts in the country including Lifestyle, Home Centre, Splash, Bossini, Max and hospitality concepts, Spar supermarkets and hypermarkets, Fun City, Citymax and Gloria Jean's Coffees.