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Kevin had been looking for new ideas for the new range at the Project trade show in Las Vegas on February 24. He insists that the new clothing will be reasonable and well-made.
"I'm trying to take it seriously and make a quality product for kids but not have parents pay like 0 or something ridiculous for a pair of jeans," Contactmusic quoted him as telling WomensWearDaily.com.
"You buy your kids a pair of True Religions then they roll around in the dirt like kids do and a 200 dollars pair of jeans is gone. With this economy, I'm looking to do something much more reasonable," he added.
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Article Published On: Saturday, March 7, 2009, 11:10 [IST]



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