Recession Hits Jordan; Effects Her Horsewear Range

By Staff

Thursday, August 13, 2009, 14:12

Jordan Slashes Horsewear Range prices by 50pct to boost sales. Why? Well, this goes simple; in a desperate bid to boost sales, Kate Price, aka Jordan, has cut the prices of her horsewear range by almost 50 per cent.

The discounts come in line with a giveaway of 1,000 pounds of her gear by supplier Derby House, which has an exclusive deal to sell her goods. Derby House gave away items from the model's KP Equ estrian range to tempt customers.

However, Jordan's spokesman denied that her flagship line was doing badly.

He explains: "The sale is part of our regular weekend sales. The brand is an outstanding success going from strength to strength," the Daily star quoted Derby House commercial manager, as saying.

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