Justin Timberlake To Launch New Tequila, '901'

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Apart from his singing career, the singer has already set foot in the business line having to his credit the fashion line 'Wiliam Rast' and his music label 'Tennman'.

The singer's tequila which was up for development for the last two years will hit the shelves in New York, Los Angeles, Las Vegas and St. Louis in early May.

The area code for Memphis were he grew up has found its way to the brand name of the drink.

The People's magazine has the singer's spokesman as saying “901 is that time of night when your evening is ending, but your night is just beginning. It is also a subtle nod to his hometown,"