Brand Consciousness Grips The Golden City!

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The golden city is growing more brand conscious. Along with the rising income, people of all ages are now willing to pay extra for the brand mania. Many people identify branded clothes with better social status and believe that there is no harm in spending on them.

Branded clothes have become a symbol of status in the city. The people who wear simple clothes are looked down upon. It doesn't look nice but this is fashion these days.

Bollywood brings in another angle to brands. The stars endorse them and wear them gives a sort of encouragement to buy these stuff. Brands like Ed-Hardy are worn by stars like Saif Ali khan and Kareena Kapoor, so one feels better that I am wearing a brand which was worn by Kareena Kapoor.

Brand mania is boosted among students with a higher pocket money. Even when a pair of jeans is carried off for two years, students prefer Levis or E-hardy since they are status symbols. The notion of 'brand consciousness' is also being cashed upon by uptown shopping malls and numerous international brands, as the craze in simply unbeatable.

Store owners and managers link all the craze with the hype that has been created around brands, and say that everyone knows about brands, so they want to own it as it has styling, fitting and is affordable. Branded obviously, the styling and fitting is there and let's say media, the awareness about the brands.

Earlier nobody used to know Lee, Levis or Ed-Hardy or Benetton but now everybody, every single person, even the kids they know about the brands, so that's the brand awareness which has come and plus they are almost affordable.