The Best Brand During Recession!

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oi-Staff

By Staff

Tuesday, July 21, 2009, 12:09

The best brand during recession has been revealed in UK. In the race, Microsoft dethrones the giant 'Google" as the best brand. The software company, co-founded by Bill Gates, moved from second to first place in a list of the 500 brands that the public thought were reliable, distinguished, and the best quality.

Many consumers had "learnt to love" Microsoft, while some even think of it as an underdog as it is now challenging online media companies. Rolex, the watch manufacturers acquired the second place, pushing the late year"s winner 'Google" to the third place. At the fourth and fifth place were British Airways and the BBC, respectively.

A company called Super brands compiled the list by using the votes of 2,100 consumers. An expert panel drew up the shortlist of 500 brands, which even included Apple into the top ten. The list showed that technology companies have dominated people"s lives to such an extent they are more highly rated than most food, drink, car manufacturers as well as retailers and leisure giants.

Other than technology companies, fast food restaurants also did well in the brand list. While McDonald's rose 227 places to 143 on the list, Burger King climbed up 189 places. Krispy Kreme, the doughnut company, also made its debut in the list of brands at 68.