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Save The Girl Child!

By Staff

FLO the Women Wing of FICCI has launched a national initiative called "Save the girl child" to tackle the issue of female foeticide. It presents a unique musical evening 'Phir Wahi Sham- Betiyon Ke Naam' as part of its national initiative where mother - daughter pairs like Hema Malini– Esha and Ahana Deol, Sharmila Tagore - Soha Ali Khan, Shabana & Shaukat Azmi, Renuka Choudhary with her daughter will relive the special moments they have in their relationship. The programme is a sort of a salute to those parents who have nurtured, encouraged and supported their daughters to carry on their legacy.


Nearly 10 million baby girls have been killed in India in the last twenty years. Some of the ramifications are manifesting themselves already. In certain areas of Punjab and Haryana, young brides are being "imported". Much worse, young brides are being 'shared' by brothers! Though this problem looks insurmountable, solutions need to be found. And found urgently.

FLO is partnering with UNFPA, Corporates and the Government. In Bombay Ms Supriya Sule, Ms Priya Dutt, Ms Smita Thackeray, Ms Anita Dongre, Shri Yash Chopra, Shri Javed Akhtar, Shri Prasoon Joshi, Shri Sachin Tendulkar, Ms Saira Banu are all our resource persons supporting this initiative of FLO.

Commenting on the occasion Ms Kiran Gera, National President FLO said, "We at FLO have raised the issue of how the ratios of boys: girls are getting dangerously skewed and how this will create major social problems. And this is the reality, whether we accept it or not."


Speaking on the occasion Mr. Mehul Choksi Chairman Gitanjali Group said." by partnering with FLO, we at Gitanjali would like to endorse this let's celebrate the girl before we celebrate the diamonds. In India there is a prevalent myth of the son being the fore bearer of the family name, which should be broken.

Ms Vinita Bimbhet, Chairperson FLO said "FLO brings to you a unique musical evening through this presentation of live songs, interviews etc, FLO would be felicitating the stars on their innumerable achievements as artists and most importantly as nurturing and supportive parents of their daughters.

Story first published: Tuesday, January 22, 2008, 16:37 [IST]
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