Lee Cooper's summer collection

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New Delhi, Apr 22 (UNI) Lee Cooper, the fine English denim company, has launched its Spring/Summer 2007 collection line at a price range between Rs 399 and Rs 1,499.

Inspired by its strong British heritage and coupled with extensive research of the market, Lee Cooper has developed this collection based on the feelings and moods of 1968.

The collection is available in Lee Cooper exclusive store at West Gate Mall, Rajouri Garden and Globus, Lifestyle, Pantaloons, Piramyd and Ebony among other leading retail outlets here.

Lee Cooper India CEO Ameet Panchal says, ''Lee Cooper is all about attitude. It's about being irreverent, out-of-the-box, and definitely about being English. Our brand campaign has been designed along these lines and the Spring/Summer collection.'' The company has planned various initiatives to supplement this launch, which will be rolled out in the near future, he said.

Sports, music, culture, environment, fashions and Lee Cooper's archive of '68 forms the basis of a collection that mixes great influences of the past with the latest trends and colours.

There are three central themes for the top-wear collection.

The first one '68 Vintage Sports' is based on the traditional styling from the sixties, using British, as well as international track clubs from the era.

The '68 Summer Turf' theme takes traditional surf styling and graphics and reworks them with classic British resorts.

The theme features strong graphics combined with bright colours and engineered stripes.

While 'Beatles Collection' top-wear range is further enhanced by the exclusive collection of Beatles Tops Worldwide. The collection is developed using the Beatles back catalogue of imagery with a true vintage feel, with washed treatments in a fitted young profile.