L'Oreal Paris launches new shade

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Mumbai, Apr 18 (UNI) L'Oreal Paris has announced a 'special shade' of lip colour to commemorate the wedding of its Brand Ambassadress - Aishwarya Rai scheduled on Friday.

''The Special shade of lip colour was to wish the bride the very best for a lifetime of marital bliss. This is the first time that L'Oreal Paris has celebrated the special occasion in this manner anywhere in the world,'' a company press release issued here today said.

This shade of lipstick has been handpicked by the bride herself and is being launched by L'Oreal Paris as a ''Special Shade'' in the Color Riche range.

Color Riche is a dazzlingly rich, comfortable moisturising lipstick.

The shade can be worn casually for everyday-wear. It is packaged beautifully in an exclusive black and gold case that carries not just an exclusive gold-leaf weave but Aishwarya' s signature on the body as well.

To be launched exclusively in India in April 2007, Aishwarya's Special Shade is available at the cost of Rs 525 and is a tribute to a very special L'Oreal Paris brand ambassadress on her big day, the release added.