Hutch Introduces Call Filter Service

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Kolkata: Hutch, India's leading cellular service provider launched a first of its kind Call Filter service for its subscribers in India. This service will enable subscribers to take control of their incoming calls and filter unwanted calls by blocking specific numbers.

When a call is received from a blocked number, the caller will hear the message - "The Hutch subscriber you have called does not wish to receive your call right now, please try again later".

This service provides complete control to a subscriber as they continue to receive missed call alerts of the numbers they have blocked and should they wish to unblock a number, it can be restored into the call receiving list by merely deselecting it from the blacklist. The subscriber can then begin receiving calls from those numbers.

Harit Nagpal, Director - Marketing and New Business, Hutch, said, "Even though mobile phones have become an integral part of our everyday lives, getting incessant calls from unwarranted numbers takes away a lot of time from our busy schedules. Hutch's Call Filter service helps subscribers identify such callers and avoid their calls. This service is our next step after the Do-Not-Disturb initiative to protect the privacy of our subscribers." Hutch customers can subscribe to the service by calling 55144 or dialing *514#.

About Vodafone Essar Limited

Vodafone Essar in India is part of Vodafone and owes its origins to 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. It now has operations in 16 circles accounting for 86% of India's mobile customer base, with over 32.4 million customers*. Vodafone Essar, under the Hutch brand, has over the years been named the 'Most Respected Telecom Company', the 'Best Mobile Service in the country', and the 'Most Creative and Most Effective Advertiser of the Year'.

Vodafone is the world's leading international mobile communications company. Vodafone now has operations in 26 countries across 5 continents and 36 partner networks with about 225 million proportionate customers worldwide. Vodafone has tied up with Essar as its principal joint venture partner for the Indian operation.

The Essar Group is one of India's largest corporate houses with interests spanning the manufacturing and service sectors like Steel, Oil & Gas, Power, Telecom & BPO, Shipping & Logistics and Engineering & Constructions. The Group has an asset base of over Rs.200 billion (US$ 4.9 billion) and employs over 4000 people.