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IIM-Indore to make a case study out of Krrish
Courtesy: IndiaFM
Krrish definitely seems to have struck a chord with the masses and academics, alike. After being appreciated by everyone, the film will be used as a case study by IIM-Indore. The decision was jointly taken by The Indian Institute of Management (IIM) in Indore, the Asia Research Centre, the University Of Hong Kong and Harvard Business Case Clearance House. An international case study, it will be taught in Indian management institutes across the country and in schools in Europe, Asia, Latin and North America.
It
is
one
of
the
few
Bollywood
movies
that
has
made
its
presence
felt
in
the
international
market.
More
so,
it
has
promoted
the
brand
'India.'
The
case
study
will
help
students
in
learning
management
practices,
global
management
of
business
and
global
factors
of
production.
Rakesh
Roshan,
the
producer
and
director
of
the
film,
didn't
expect
such
a
phenomenal
response.
He
along
with
the
cast
and
crew
members
of
the
film
are
ecstatic.