Aamir makes a smart appearance

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Courtesy: IndiaFM

After actress Aishwarya Rai, now it's Aamir Khan to be featured on Coca-Cola 'Thande ka Tadka' campaign. According to Vikas Gupta, VP-Marketing, Coca-Cola India, both ads are humoristic in its own way. They also reflect the newfound confidence of the youth using wit and humor. It speaks the language of the new generation.

In the new ad Aamir makes a smart appearance as a tourist who emphasizes on "How food tastes best when had with Coca-Cola". He also invents the concept of Thanda being synonymous with a bottle of Coca-Cola. Aamir was last seen in Coke's 'Piyo Sar Utha Ke' campaign.

Coca-Cola has tied up with some key hangouts and eating out joints where a bottle of Coke would be an integral part of the combo food menu.