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Emami Launches Mr. Black Herbal Powder Hair Dye

Hyderabad, September 19, 2008: Emami Limited, the Rs. 600 crore personal and health care major, has completely revolutionised powder hair dye for men with Mr. Black Herbal Powder Hair Dye, so they can stop worrying about hair loss when they dye their hair. This unique product is currently being launched in Andhra Pradesh. Emami has redefined the concept of health and beauty by introducing an array of innovative top quality products and it enjoys the reputation of being one of the major players in the industry.

Today no man in his 30's or 40's would want to sport a 'salt & pepper' look due to greying hair. They would rather look young with a head full of natural black hair. So he dyes his hair – but with some apprehensions. It is true that men tend to lose hair faster. It is equally true that hair dyes may accelerate the hair loss process.

It is with this in mind that Emami in collaboration with Activor Corp., USA, after extensive research has developed this unique hair dye formulation for men with American Peptide to actively control hair loss while giving natural black hair. Combined with Walnut, Blackberry and double sunscreens, Emami Mr. Black Herbal Powder Hair Dye for Men also:

"These innovative products once again reflect the group's growing focus on providing quality at affordable prices. We have felt the need to give to our customers' products that are tailor-made for them and have no side effects. Both Mr. Black and Mrs. Black while providing colour, protect and nourish the hair as well." says Ms Priti Sureka, Director, Emami Group of Companies,

Emami Mr. Black is ammonia-free and has a macho fragrance for enhancing product usage experience. It is available in 3 gm sachets affordably priced at Rs. 9/-.

Emami is also launching Mrs. Black Herbal Powder Hair Dye, a very special formulation for women with American Conditioners to impart dazzling shine to hair. Emami Mrs. Black comes in 6gm sachets at Rs. 14/-.

About Emami

The Rs 600 crore Emami Limited is one of the leading Indian Groups in personal and healthcare products industry. Established in 1974 Emami manufactures and markets trusted power brands like Boroplus, Navratna, Fair and Handsome, Sona Chandi, Mentho Plus, and Himani Fast Relief. Emami's brands and their extensions occupy leadership in most of the categories like antiseptic creams, cool oils and pain relief ointments and is a pioneer in introducing first fairness cream for men in the world. Maintaining a CAGR of 25% Emami has footprints in 60 countries across the globe spanning over Middle East, Europe, Africa, CIS and the SAARC. The plants and production activities of the Group are currently in West Bengal, Pondicherry, Assam, Gujarat, Orissa, Uttaranchal, and Himachal Pradesh. Today, advancing with increased momentum, Emami is a coveted Rs 1600 crore Group. In East India Emami occupies leadership in sectors such as paper and newsprint, private hospital, edible oil, bio-diesel and real estate. Emami also has presence in ball pen tips manufacturing, contemporary art and retail chain with Frank Ross and Starmark The group has signed a memorandum of understanding (MoU) for setting up a cement plant at Chattisgarh.