The Regime Of Fairness Is Not Limited!

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Are men concerned about their complexion? Do men worry about skin fairness? If asked few decades back the answer would be a big 'no' as fairness creams and cosmetics were the personal properties of female race. But today alarming statistics reveal that cosmetics and fairness creams are equally sought after by men too. As fashion trends and lifestyles change, the attitudes and conceptions about human beauty also have undergone tremendous changes. Today fairness is not a word mentioned only in the matrimonial advertisements but the society believe that being fair is being beautiful and handsome. A famous fairness cream is named 'Fair & Handsome' as if to proclaim that to be fair is to be handsome.

The new customers of the beauty industry are men. Let us see the cosmetics statistics in India to go deep into the fairness thirst of men. Fairness cream market in India is an 800 crore industry. Men account for about 25 per cent of fairness cream use across the country and the figure is growing. In absolute terms, it works out to about Rs 200 crore in sales. About 20 per cent consumers of Fair & Lovely, one of HLL's mega power brands, are men. Aditya Agarwal, director of Emami group, says that men now contribute to about 45 per cent sales of his Rs 10-crore Emami Naturally Fair brand. Reports say that fairness is not a kitchen topic reserved for women but is a prestige issue that affects men too.

There are various products available for men to look fair like fairness creams, beauty packs, face massages, face powders etc... The most favourite and popular among these are the fairness creams. The most popular fairness creams meant for men are 'Fair Ever' and Fair & Handsome'.

Fair & Handsome

The fairness cream meant exclusively for men comes from well known cosmetics manufacturers 'Imami. This is the very first attempt from Imami to launch a fairness cream for men. Men's skin unlike to women is very tough and need an extra effect to make it fairer. Fair and Handsome cream is produced to give the extra care for the male skin. The aroma included in this cream helps the users to feel fresh for a longer time. It gives a cover to face to be protected from the sun beams and dust.

Fair One

Fair one is a product from the beauty queen of India, Shahanaz Hussain. This product is one among the popular fairness creams for its fast working mode on human skin. Fair one, as producers claim, is a fully herbal product with no side effects. Fair one brings a cost effective fairness product to market as its price is comparably cheaper.

Fair Ever

Another widely used fairness cream for men is Fair ever. Fair ever is an Indian product, probably the first male fairness cream that brought in the concept of a different fairness cream for men. This is said to be an effective sun screen cream and also the daily use will make your face fairer and fairer. This could be used as an anti-marks cream too. The herbals included in the cream will refresh your face for hours even on a sunny day.

Facts behind fairness

It is because of the production of Melanin deep inside the skin by Melanocytes is the soul reason behind skin darkening. The melanin is then transferred to the adjacent skin cells by a process called melanin load. Exposure to the sun makes the melanocytes produce more melanin, which leads to darkening or tanning. Fairness creams basically removes melanin from the surface of skin to make you more fare and handsome.

This is time for you to change the outlook and venture the world of fairness as it is an unlimited regime.