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70% People Use AI Astrology For Love Problems, Not Career: Check What This Report Says
AI-powered astrology is rapidly gaining traction in India, with North India emerging as the largest contributor to usage, according to a new pilot user behaviour study by lineage-tech company iMeUsWe. The report stated that North India accounts for 34.66% of total engagement on the platform, making it the top region for AI-led astrology consultations.
AI Astrology Expanding Across India
While North India leads overall usage, the study found growing participation from other parts of the country as well. Regional contribution to AI astrology engagement includes:
- South India: 18.14%
- East India: 17.48%
- West India: 15.97%
The findings suggest that AI-driven astrology is witnessing adoption across India rather than being limited to one specific market.
Nearly 30% Consultations Now Through AI Chatbots
The study further revealed that nearly 30% of all astrology consultations on the platform are now conducted through the company's AI astrologer chatbot.
This reflects increasing user comfort with digital tools for personal guidance and traditional consultation needs.
Love And Marriage Queries Dominate
According to the report, relationship and marriage-related concerns account for nearly 70% of AI-led consultations, making them the most common category among users.
Meanwhile:
- Career-related concerns
- Financial queries
together contribute around 20% of total interactions. The data indicates that emotional clarity and relationship decisions remain key drivers of astrology consultations, even on AI platforms.
Afternoon And Late-Night Usage Peaks
The study identified two major engagement windows during the day:
- 1 PM to 3 PM, indicating decision-oriented consultations
- 9 PM to 11 PM, suggesting emotionally driven and reflective interactions
The late-night spike points to users seeking reassurance and private conversations during quieter hours.
Women Account For 70% Of Users
The report also found a strong gender skew, with women making up nearly 70% of AI astrology users.
This trend may reflect greater preference for discreet, accessible, and emotionally safe digital spaces for personal guidance.
Shift Toward Deeper Conversations
Beyond quick one-time queries, users are increasingly engaging in multi-message exploratory conversations, signalling deeper interaction and growing trust in AI-led consultations. Commenting on the findings, Arvind Subbarao, Co-founder and CEO, iMeUsWe, said AI is helping traditional guidance systems become more accessible to a wider audience.
Bigger Digital Wellness Trend
The report noted that AI-led astrology is gradually becoming part of a broader digital wellness ecosystem, where users seek on-demand, private, and emotionally supportive guidance online.
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